UPDATED: 12 Best Spring 2026 Fashion Campaigns (So Far)

2.6K

UPDATED: It’s still a little chilly out, but at least we’ve got these fabulous spring campaigns to give us preview of the warmer (and more fashionable) days to come.

Loewe
“We’re building a visual language that feels personal: confident, playful, sun- drenched, optimistic,” said Jack McCollough and Lazaro Hernandez in the release for their first campaign for Loewe. “It articulates an energy we recognize as intrinsic to LOEWE — joy, sensuality, and a modernity that feels instinctive rather than imposed.’

Tom Ford
“Seduction is the feeling I am exploring at TOM FORD,” said designer Haider Ackermann in a release. “To seduce is to see as much as it is to be seen, to be both the subject and an object of desire. This campaign is an act of seduction, just like the show to which it is linked. The photographic gaze is charged with desire: it draws close, lingers on surfaces, caresses satins, leathers and skin, entices touch. The images feel nocturnal. The light of the flash, like moonlight, brings out the textures, the colors, the sheen,and the vertical silhouette. Fragility shows something dark underneath. The shots frame details and, occasionally, the whole figure, following the way the gaze moves around when desire bursts, exposing nobility in the characters that inhabit this vision.”

Photographed by Drew Vickers with make up by Lucy Bridge and hair styling by Tom Wright, the campaign features models Susie Cave, Pol Schwinzer, Mila van Eeten, and Melany Rivero.

McQueen
“Behind, and in front of the camera, each woman has a power that feels inherently McQueen,” said creative director Seán McGirr in a press release. “They bring the house’s propulsive spirit to life — uninhibited, but incisive and in control.”

Photographed by Harley Weir, the campaign features musicians Caroline Polachek, Celeste and Amy Taylor, with models Alex Consani and Sora Choi.

Chloé
“I wanted to capture the rhythm of a summer day, the changing light, the warmth of the sun, and the feeling of slipping into a natural flow,” said Chloé creative director Chemena Kamali. “A day in nature where every sense sharpens revealing a radiance
and spontaneity that have always been at the heart of Chloé.”

Photographed by Sam Rock, the campaign features models Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan

Saint Laurent
Photographed by Glen Luchford the campaign features models Libby Taverner, Sarah Isaksen, Awar Odhiang, and Angel Akol.

Valentino
Photographed by Willy Vanderperre, the campaign features models Emese Nyiro, Peris Adolwi, Malena Tafel, Chloe Oh, Valery Sergeeva, Amos Laermans, Siddartha, Saliou Gueye, and Lv Yfan.

DKNY
Photographed by Mikael Jansson, DKNY’s Spring 2026 campaign once again features Hailey Bieber.

“Hailey Bieber is one of the most influential style leaders today and a natural choice to continue representing DKNY globally,” said Jeff Goldfarb, EVP of G-III Apparel Group, owners of DKNY, via a press release. “What makes this partnership so successful is how her personal style aligns authentically with the brand. She embodies the energy of DKNY while making the clothes her own.”

Stuart Weitzman
The campaign stars Emma Chamberlain, who returns as the brand’s global ambassador for the Spring 2026 season and debuts the new additions to the best-selling VINNIE Sculptural Collection.

“I fell in love with the VINNIEs the first time I put them on,” said Chamberlain via a statement. “My VINNIE boots and pumps have quickly become closet staples, so when the Stuart Weitzman team showed me the new VINNIE sandals, I knew immediately that I had to add them to my VINNIE Collection. I adored working with the Stuart Weitzman team last season, so it was a joy to work with them again for Spring. The campaign photo of me sitting on the bench surrounded by pigeons is one of my favorite images of me ever taken.”

Diane von Furstenberg
The campaign was shot by photographer Brianna Capozzi and features model Alek Wek.

Michael Kors Collection
“This is probably the softest collection that I’ve ever done, but it’s softness with strength,” said designer Michael Kors in a statement. “I like this yin and yang, where people feel comfortable and relaxed, but at the same time, they feel indulged. They feel glamorous.”

The campaign was shot by Inez van Lamsweerde and Vinoodh Matadin and features model Mica Argañaraz.

Tory Burch
Photographed by Jamie Hawkesworth at King’s Leap, Tory’s home in Antigua, the campaign features models Alex Consani, Hejia Li, and Awar Odhiang.

Tod’s
The campaign was shot by British photographer Alasdair McLellan, under the creative direction of Kevin Tekinel and Charles Levai.