Lance Bass Revives ‘Blood Sugar Lance’ Persona In Hilarious Axe Body Spray Video

Instagram/@lancebass

In a new hilarious video, Lance Bass has brought back his notorious ‘Blood Sugar Lance’ character, and it is mostly the one where his husband, Michael Turchin, sprays him with Axe. The video, which is accompanied by a soundtrack of drama, sets up the old joke about the scent’s overpowering power, and the viewers are prompted to show their nostalgic and humorous reactions.

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The very first scene of the video features Lance Bass giving a serious look to the camera and, to some extent, also a pained look. The words on the screen say, ‘So man I’m home to you with open arms,’ and at that very moment, Michael Turchin appears out of nowhere and zaps him with a massive spray of Axe. Bass drops, ‘Quick! He needs something to shot gun STAT! #BloodSugarLance,’ as the caption of the post, literally referring to the fan name for the goof who is full of sugar and energy.

Lance Bass is not unfamiliar to the ‘Blood Sugar Lance’ meme; in fact, he has been a regular meme subject and that is why ‘blood sugar’ which became his no. 1 and most chaotic social media persona is a byproduct of the character. The performance art evokes a familiar memory for most of the people: the strong and hard-to-bear use of Axe body spray, which was mainly connected to teenage boys and their sometimes regrettable purchases. The whole scenario where Bass is sprayed by his husband is funny because he mixes cohabitation with an issue of pop culture that everyone is aware about.

The audience’s feedback was instantaneous and very funny. One spectator wrote, ‘Lmao Axe immediately turned him into Blood Sugar Lance,’ which could not have been a better representation of the cause-and-effect humor. Another person said, ‘Mmmmm smells like highschool up here,’ indicating the powerful nostalgia that the video has released.

Opinions regarding the strength of the spray came in abundance. One person mentioned, ‘as strong as it is, if anyone sprays plenty, it still won’t be a problem,’ and another said that it ‘will have me fleeing instantly.’ The debate on Axe’s strength went off in a slightly different direction and became a minor issue of its own.

The video triggered marketing thoughts as well. A viewer noted that Bass was the ‘King of clever marketing,’ but Bass himself, in a reply, jokingly claimed it was more like ‘free ads.’ Another spectator was speculating about the product’s ongoing popularity and enquiring, ‘The chokehold this had. Has? Do people still like it?’

Bass was very much present in the comments, he was loving the whole thing. To a user who remarked, ‘Blood sugar Lance… the nuisance you are…,’ Bass answered with a mere string of laughing emoticons, ‘😂😂😂😂😂,’ thus he acknowledged the messy title. This exchange sparked further comments, among which was, ‘Lol sooooo Blood Sugar Lance uses Axe???? It all makes sense now.’

The video surely struck the right chord by combining the self-deprecating celebrity humor with the universally accepted product experience. It was a short yet effective piece of content that connected through shared memory and the fact that Bass was able to laugh at his online persona. The comeback of ‘Blood Sugar Lance’ was, even if for a brief period, a playful connection.

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Lance Bass’s video not only brought back memories but also turned the topic of scent memory and internet culture into a larger discourse. By keeping the conversation alive through comments, he let the audience in on the joke and made the clip somewhat of a promotional-style interactive one. The occurrence is a perfect instance of how humor and relatable content can be wielded by stars as means for personal engagement with their fans on a higher level. This engagement was also seen when he hosted an annual Christmas tree lighting. In other news, he recently revealed NSYNC was formed out of spite for the Backstreet Boys. Additionally, Bass has a history of pranking his husband, Michael Turchin.